Accenture: To grow, hit the ‘reset button’ on technology
A report from Accenture is a must-read for CMOs. It might make you re-think your answer to a simple question: “What business are you in?” In its “Accenture Technology Vision 2013″ report, Accenture finds that “because technology has become core to virtually every aspect of a business, every business is a digital business.” (I added [...]
