November 25, 2014
After 20 years in the meetings industry, I’m proud to say I’m always learning - especially about the technology side of events management. This year, a colleague “schooled” me on a related topic: sustainable meetings....
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October 15, 2014
IBM and event-management company Omnience have teamed up to deliver IBM's Event Connect solution, a cloud-based mobile app designed to increase engagement at conferences. Event Connect was adapted from a mobile app IBM created for one of its largest marke...
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September 25, 2014
Marketing blogger Jeffrey Slater believes that marketers tend to immerse themselves in working on tactical executions before they've fully agreed on what problem they're trying to solve.
In the events management field, I think we're all guilty of this ...
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September 5, 2014
Casey Cote remembers the days when organizing a meeting meant putting out an announcement, registering participants, and then sitting back and waiting for the meeting day to arrive.
...
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September 4, 2014
What’s better than a hugely successful meeting or event with smiling attendees and an appreciative CEO or client?...
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July 2, 2014
Christian Monckeberg with MTechProMedia, Cory Miller with SuperKamiGuru9000, Casey Cote with Omnience and Noelle Jackson with Elle PR and Events...
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May 21, 2014
How event analytics can help justify investments and secure them in the future....
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May 1, 2014
Picture this: At one of your key marketing events, the speaker is building an airtight case for why attendees need to invest in certain innovations that your company just happens to offer. Dazzling slides roll by in the well-crafted presentation. You scan...
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April 8, 2014
The nation’s 200,000 middle market businesses don’t get as much
attention as small businesses or FORTUNE 1,000 companies,
but don’t let these overlooked—and often misunderstood—
companies fool you. They are an economic engine driving the
...
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March 19, 2014
Scenario: Your company is hosting a big marketing event to enlighten attendees on new trends in widgeting and solutions to problems that plague widget makers. Joe Roberts arrives at the registration area prior to the morning kick-off session to get his na...
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February 13, 2014
The following is a guest post by Casey Cote, chief executive officer of event-management company Omnience, originally posted to the company’s official blog, The ROI Blog.
Last week, I went to Orlando to meet clients for a pre-event site visit. I knew...
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February 13, 2014
Content marketing is garnering a growing share of the marketing budget — and can make or break another big line item on the budget: a company’s marketing events. Content marketing is the practice of getting appropriate types and amounts of information...
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January 1, 2014
What are the most common mistakes made by organizations marketing their event? They rely too much on digital marketing tools, which make it too easy to be impersonal. Instead of just screening email lists, they should be calling prospective attendees and ...
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December 16, 2013
How would you like to work with these numbers? 100,000 people attend Dreamforce, Salesforce.com’s annual user conference and music extravaganza in San Francisco. 50,000 music and tech fans descend on Austin, Texas, for SXSW every year. IBM’s Informa...
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December 1, 2013
Talk to us today regarding Global Advertising, Sponsorship and Partnership opportunities, providing you a truly global reach across the Marketing Profession, worldwide with our complete family of Information, Education and Accreditation products....
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August 1, 2013
Rick Nichols has joined Atlanta-based Omnience as the company’s Chief Sales Officer. As an integrated event management solutions leader for corporate marketing events, Omnience helps CMOs of Fortune 500 companies realize the full revenue potential of th...
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June 6, 2013
Atlanta—Meeting Consultants Inc., which provides event management services for corporate marketers, has rebranded as Omnience. With the relaunch, the company is positioning itself as a leader in providing event management solutions, including custom c...
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June 4, 2013
ATLANTA--(BUSINESS WIRE)--June 04, 2013--
Meeting Consultants Inc., the global leader in integrated event management solutions for corporate marketing events, announces its name change to Omnience(TM) and launches its new brand and corporate website at ...
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