Two Big Myths About Green Meetings

November 4th, 2014

It’s time for meeting planners to stop putting green meetings initiatives on the back burner and start realizing that some of their initial assumptions about a green meeting might not be true.

I attended the Plan Your Meetings (PYM) Live event several weeks ago in Atlanta and had the opportunity to speak to a room full of both meeting planners and suppliers. Given my involvement with the Green Meetings Industry Council (GMIC), which was discussed in an earlier blog, I spoke about the importance of green meetings. While GMIC has provided easy access to the tools to help make a green meeting vision into a reality, I still sense hesitation amongst industry professionals so I’ve identified, with the help of my friends from GMIC, two big myths about green meetings.

Green meetings are too costly

This is one of the big claims that makes meeting planners hesitate to go green.  They may say, “Getting budget approval for the event was hard enough, throwing a green meeting in the mix is just going to cost more money, which I don’t have.” Trust me, as an event planner I understand the need to stay within budget, but what if I told you green meetings could eliminate or significantly reduce those other high cost items that are currently eating up your budget.

For example, as planners we know how difficult it is to capture an attendee’s attention and to keep them engaged. Event attendees are glued to their mobile devices making this even more difficult. So, if that’s the case, why are we still printing conference material? Not only does taking most of your material mobile help reduce that printed material expense, but it’s also a reasonable way to minimize an event’s environmental impact.

Green meetings take too much time to plan

As an advocate for green meetings, I hear this one all the time. “I’ve got a huge to-do list already, adding green meetings to the fold will significantly increase my work load.” However, that’s not necessarily accurate. This is why GMIC’s Ask For It campaign was created, which you can learn more about online. We want planners to take advantage of the resources we have available and not have sustainability fall to the bottom of the list; the majority of the work is already done for you.

We recognize the time constraints on a planner already, so, there’s no need to overwhelm you with more tasks. We’re not saying you need to completely overhaul your event to achieve APEX/ASTM standards immediately. Again, what matters are the small changes you can make – if you have to print, print double-sided and use recycled paper, and set-up recycle stations at the event.

Casey Cote

Casey Cote

Casey Cote is the Chief Executive Officer for Omnience. Joining the company in 1995, Casey established its strategic direction as the industry leader in marketing event management and a technology innovator. He launched initiatives that made the company a pioneer in applying technology to the challenges of managing a large portfolio of events. Casey is also actively involved in managing customer relationships, seeking out partners and acquisitions, and directing the company’s expansion into new markets. Previously, Casey managed forecasting and budgets at Sprint.

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