Event attendees are presumably invited to an event based on their perceived potential value to the event sponsor. Often, the only pre-event measure of value is the individual’s presence on an arbitrary list of potential attendees. The meeting, then, becomes a golden opportunity to learn more about attendee interests and gauge their potential value more accurately.
That’s where Ontrac Scoring comes in. The tool can be used to collect information useful in refining attendees’ profiles and representing each attendee’s perceived value as a score.
Specifically, Ontrac Scoring aggregates any data gathered at the event about attendee interaction and experience– session and exhibit attendance, surveys, social, etc. Then, the tool applies its proprietary scoring system to measure the attendee’s FOCUS, ENGAGEMENT and SENTIMENT.
The most common application for this tool is lead scoring in a sales environment; however, scoring attendees based on their focus, engagement and sentiment is useful for all types of meetings across all industries.
To illustrate, consider how Ontrac Scoring would benefit a company that wants to score leads for marketing and sales.
We'd love to help you fill the chairs, manage logistics, engage attendees, analyze results, and maximize the value of every event.